Job Description

Job Overview
The role is responsible for driving comprehensive marketing communications strategies to enhance brand visibility, customer engagement, and commercial performance of a large-scale retail destination. This position plays a key role in brand building, campaign execution, tenant collaboration, and team leadership.

Key Responsibilities

• Lead the development and execution of integrated marketing and communication initiatives to promote the mall, its offerings, and services to both internal and external audiences.
• Conceptualize, plan, and manage impactful decoration themes, events, and promotional programs across the mall.
• Design and implement mall-wide campaigns and experiential activities aimed at enhancing customer experience, increasing footfall, and supporting tenant sales performance.
• Manage brand assets and marketing collaterals; oversee content creation and campaign execution across social media platforms to achieve business goals and strengthen brand awareness.
• Plan, coordinate, and manage public relations activities, including media coordination, press enquiries, and communications programs.
• Oversee copy development and production for corporate materials, including publications, audio-visual content, multimedia assets, and presentation tools.
• Work closely with tenants and external partners by understanding their business needs and proposing collaborative marketing initiatives to support mutual growth.
• Lead and drive the team to achieve targets related to casual leasing, events, and advertising revenue in line with company KPIs.
• Establish, monitor, and continuously improve customer service standards, policies, and procedures to ensure excellent service delivery.
• Manage CRM initiatives, including member acquisition programs and value-added benefits or privileges for existing members.
• Conduct regular market research to track trends, consumer behavior, and competitive landscape.
• Collaborate cross-functionally with internal teams to ensure smooth daily operations of the mall.
• Oversee team management responsibilities, including supervision of the Marketing & Promotions team and Customer Service team.
• Handle general management tasks such as reporting, budget control, and procurement for marketing activities in compliance with internal policies and regulations.

Job Requirement

• Bachelor’s degree or Master’s degree in Marketing, Marketing Communications, Business, or related disciplines.
• Excellent written and verbal English skills, with strong capabilities in creative copywriting, business communication, and technical writing.
• Minimum 8–10 years of relevant experience in marketing and communications roles.
• Solid hands-on experience across integrated marketing campaigns, digital marketing, public relations, brand activation, events, internal communications, and CSR initiatives.
• Strong creative mindset, up-to-date industry knowledge, and a disciplined approach to managing timelines, budgets, and deliverables.
• Proven ability to think creatively, generate innovative ideas, and drive them through to execution.
• Strong interpersonal and stakeholder management skills, with the ability to influence and collaborate across all levels of the organization.
• Proactive, detail-oriented, and a collaborative team player with a positive and resilient attitude.
• Ability to perform effectively under pressure, manage tight deadlines, and commit additional time when required.