Job Description

Location: Ho Chi Minh City, Vietnam
Reports to: CEO
Industry: Textile and apparel

Key Responsibilities

• Develop and execute global sales strategy across product divisions.
• Identify priority markets and strategic brand targets.
• Drive sustainable revenue growth and margin improvement.
• Align sales strategy with production capacity and competitive positioning.

• Personally acquire new international buyers and global brands.
• Demonstrate direct engagement with end buyers (brand headquarters, sourcing leaders, category heads).
• Independently open and convert new strategic accounts.
• Build long-term, high-value partnerships.
• Reduce reliance on intermediaries and trading channels.

• Lead high-level negotiations with global brands.
• Present differentiated value propositions beyond price (e.g., integration capabilities, sustainability, speed-to-market, risk control).
• Influence decision-makers at brand headquarters.
• Manage complex commercial structures and pricing strategies.

• Lead all Sales teams across divisions.
• Set clear revenue and margin targets.
• Establish disciplined pipeline management.
• Shift Sales from reactive order management to proactive business development.
• Strengthen cross-functional collaboration (Sales, Production, Supply Chain, R&D).
• Develop second-line commercial leadership.

Job Requirement

Mandatory

• Minimum 15 years of commercial experience in textile/apparel industry.
• Proven ability to acquire new international buyers and brands.
• Direct experience working with end buyers (not only agents/intermediaries).
• Strong executive presence and negotiation capability.
• Demonstrated leadership of multi-market sales teams.
• Fluent English (written and spoken).

• Experience in vertically integrated manufacturing.
• Strong network in US and/or EU markets.
• Experience managing large-scale export operations.